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Design is Everywhere features stories of people and organizations using design to make an impact and change the world. Host Sam Aquillano discusses topics with guests across the Design Museum’s 12 Impact Areas: Vibrant Cities, Healthcare, Social Impact, Workplace Innovation, Play, Sustainability, Education, Data Visualization, Entrepreneurship, Diversity, Business, and Civic Innovation.
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Thursday May 26, 2022
Thursday May 26, 2022
This episode originally aired on October 14, 2021.
How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-based branding agency whose work spans all areas of the built environment, extensive lifestyle and consumer verticals, and a broad range of corporate services. Blake chats about his projects and process. Later on in the show, they are joined by Matteo Bologna, the Principal, Creative Director, and Founder of Mucca Design, an award-winning New York-based branding firm that transforms businesses through uncommon creative solutions. Together they discuss how they incorporate typography in their own brand identity projects and how they discovered their love for type design.
For links to resources we discuss in this episode, visit our show page:
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